Eat Less Ultra-Processed Food Without Making Life Complicated
Practical UK supermarket guides, ingredient explainers, realistic food swaps and balanced advice without fearmongering or perfectionism. Ultra-processed food is probably one of the biggest conversations in nutrition right now and also one of the most confusing.
That’s where True Foodies comes in.

New to Ultra-processed Food? Start here! If you are completely new to the subject, these articles are the best place to begin.

Explore practical guides, research, tools, plus our favourite articles, social media pages, and books to support your journey toward reducing Ultra-Processed Food.
Popular Guides
Start with some of our most useful articles on understanding and reducing UPF.
Beginner’s Guide to Reducing UPF
5 realistic steps to start eating less ultra-processed food without getting overwhelmed.
What Is the NOVA Food Classification System?
A simple guide to NOVA Groups 1–4 and how foods are classified.
Processed vs Ultra-Processed Food
Why processing itself is not the problem — and what actually makes food ultra-processed.
Understanding UPF Through Tortilla Chips
Why two similar-looking snacks can fall into completely different NOVA groups.
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